Make business cards work for you

Business cards symbolise prestige (Photo:Courtesy)

By ROZIE JUMA

Business cards are a sign of prestige and the staple of business success. Many people with briefcase organisations will have business cards with titles like CEO, managing director, among other things.

The essence is that even those who have not made it want to look like they have, so that when they seek business partnerships, people will take them seriously.

It is important to know how to exchange cards with dignity and respect. The card is an extension of you; the other person will identify and remember you through it.

Here are some basic rules:

•             Always have your business cards. Never leave your home or office for an event without them; it is unprofessional.

•             The cards must always be kept in a card case to prevent wear and tear. Who will take you seriously if you dish out a crumpled card?

•             When someone asks for your card and you start searching all over your jacket and trouser pockets, or have to pour everything out of your handbag to look for them, you lose credibility.

•             Be generous in sharing them out; at least five people in a group of, say, ten must get your card in case you are running short. Do not, however, be overzealous in sharing; you could end up giving 200 cards while only ten people will call you.

•             When you attend a large event, place your cards on a table where people can pick them.

•             Ensure the card bears your name, the name of your organisation, your title and contact details. Including your qualifications could give you some mileage.

•             Your card should be of good quality paper and print; let it be done professionally.

•             Give your card to anyone who requests for it.

•             Use your right hand to give or receive one.

•             Update your card whenever there is any change in organisation name, your title, email or phone number. An outdated card spells business doom.

 

For the recipient of the card;

•             The moment you receive a card, read it and note the name and title.

•             Even if you think it is irrelevant, do not discard it in the presence of the giver. Have a cardholder for the cards you need for future reference.

•             You too, should give the other party a card. This way, you look like you mean business and are bound to contact them.

•             A few days after receiving a card, get in touch with the contact via phone call or a short email.