50 Cent for Africa

By Stevens Muendo and Matilda Nzioki

Are you an aspiring entrepreneur? Well rapper 50 Cent wants to work with you. The In Da Club rapper is giving African entrepreneurs the chance to bring SK Energy Shots, his newly launched energy shot, to their country, and give back at the same time.

The heavy weight recording US artiste wants to choose a partner in each African country who will get the sole right to sell and market SK Energy in their country. Each partner 50 Cent chooses will work closely with him to launch SK Energy in his or her country and learn firsthand the business vision and brand strategy.

“Everyone thought that we would expand immediately to Europe or South America,” said Mr. Jackson. “But if you know SK, you know the vision has always been to support my roots in Africa. Giving back to hungry children with every shot we sell is only part of the story. I've been fortunate enough to travel across Africa, and one thing I've learned is that it is filled with vibrant, young entrepreneurs who are eager to cultivate a sustainable business sector that will fuel growth for their future. That's why I'm giving African entrepreneurs the chance to bring SK to their country.” 

50, who was in Kenya earlier in the year on a charity mission added:

“I've had so much interest coming from Africa since I've launched SK. That's why I'm opening up submissions to entrepreneurs across the continent to become distribution partners.”

With the purchase of every energy shot, SK Energy provides a meal to a hungry child through the United Nations World Food Program (WFP). To date, SK Energy has funded over 3.5 million meals through the WFP.

The shot that's available in Orange and Grape flavors was founded by Curtis “50 Cent” Jackson and entrepreneur Chris Clarke, CEO and Founder of Pure Growth Partners.

For more details and to apply to purchase SK Energy and become a distribution partner go to http://africa.skenergyshots.com.

SK is the title of 50's latest album, and stands for 'Street King.' The rapper just added this to his list of brands from footwear and clothing, to video games, publishing, health drinks and supplements.