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The Standard Group Plc is a multi-media organization with investments in media
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international interest.
Kenya national Esports president Ronny Lusigi (right) and player Barabara Maush in a past event. [ESports Federation of Kenya, Standard]
The Esports Kenya Federation has received a major boost ahead of the upcoming Kenya Phygital Cup after 82 Sports was unveiled as the official sponsor for the event set for December 6, 2025, at Jamhuri Primary School Astro Turf Grounds in Nairobi.
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