What Kenya can do to boost its global coffee market standing

Audio By Vocalize

Nestled within the picturesque highlands of Kenya lies a treasure deeply ingrained in the nation's heritage and economy: Coffee. Consistently ranking among the top traded commodities globally, coffee holds a profound significance in the world economy.

Kenya's coffee industry has long been celebrated for its distinctive flavour profile and high-quality beans, but its true potential remains largely untapped. To unlock this potential and drive economic growth, it's essential to understand the intricate dynamics of the coffee value chain and explore strategies for maximising Kenya's position in the global coffee market.