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The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
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Economic uncertainty, job losses, and salary cuts are pushing more families into the lower end of the hourglass as they trim expenditure. As this happens, many consumers are trading down in a bid to save money, making innovation imperative for brands to make their products more
attractive.
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