The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Kenya has developed a new crop of celebrities with both local and international audiences who can be instrumental in times of need like the current famine facing parts of the country. [iStockphoto]
With great power comes great responsibility. Individuals who make it to the national limelight enjoy more opportunities to influence society than ordinary people.
In 2011, Kenyan celebrities approached the Kenya Red Cross and corporate leaders to launch the "Kenyans for Kenya" initiative. The fundraiser, which was in response to media reports of famine and deaths from starvation in Turkana County, managed to raise more than Sh500 million.
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