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The Standard e-Paper
Truth Without Fear
The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
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"Names have power," said Rick Riordan, the writer of The Lightning Thief, the first book in the Percy Jackson & the Olympians series. He wasn't wrong. Names give brands a life, which in the arts, translates to awareness, then popularity and depending on content and a bit of luck, wealth.
In choosing their brand names, artistes are looking for inspiration far and wide, and oftentimes, at home.
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