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The Standard e-Paper
Kenya's Bold Newspaper
The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Urban Millennials and Gen Z's earnings are relatively good and that makes them a good target for advertisers. Only 20 per cent earn less than Sh10,000 with more than half earning between Sh10,000 and Sh40,000 a month.
About 11 per cent earn between Sh40,000 and Sh70,000 while five per cent earn Sh70,000. None earns more than Sh150,000, according to a report done by Media Innovation Centre in 2022 released this week.
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