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Jalang'o is the most followed influencer by millenials, Gen Z

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Langata MP Jalang'o. [Wiberforce Okwiri, Standard]

Urban Millennials and Gen Z's earnings are relatively good and that makes them a good target for advertisers. Only 20 per cent earn less than Sh10,000 with more than half earning between Sh10,000 and Sh40,000 a month.

About 11 per cent earn between Sh40,000 and Sh70,000 while five per cent earn Sh70,000. None earns more than Sh150,000, according to a report done by Media Innovation Centre in 2022 released this week.

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