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Hoteliers and tourism players in Naivasha and its environs have reported a tourism windfall and brisk business fortunes due to the influx of local and international revellers who have trooped to the region for the 2025 WRC Safari Rally Kenya.
The annual motorsport extravaganza has breathed life into the tourism sector, with hotels, restaurants, entertainment joints, and other service providers reporting increased footfall and record bookings from enthusiasts who have converged in the area to witness the adrenaline-fueled action and soak in the region's diverse attractions.
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