The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Understanding the psychology of social media trolls (Photo: iStock)
In the vast, labyrinthine world of social media, there is a peculiar breed of individual - the troll. Armed with snarky comments, memes and a truckload of GIFs, these keyboard warriors are like the court jesters of the digital age.
They pop up in comment sections and threads like unexpected punch lines in a stand-up comedy show. But what drives them to be the way they are, and what happens to their victims when they launch their digital attacks?
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