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The Standard Group Plc is a multi-media organization with investments in media
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multi-media house in Kenya with a key influence in matters of national and
international interest.
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In Kenya today, 80 per cent of chickens produced and consumed are mainly from indigenous or backyard populations, widely referred to as "kienyeji."
The population of indigenous chickens is believed to be 40-50 million in this country. Households mainly rear the indigenous breed with little or no input apart from shelter at night.
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