The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Spain's forward Ferran Torres raises the trophy as players celebrate on a stage at Cibeles Square in Madrid on July 20, 2026, after winning their second World Cup title. [AFP]
Driven by an enlarged 48-team format, the 2026 World Cup created a stadium attendance high while FIFA boss Gianni Infantino said that TV viewership broke the previous record "many, many times over".
Speaking Friday, the president of world football's governing body acknowledged that the records had been boosted because "this is the largest World Cup in history by far, by many times, actually, welcoming 16 additional teams".
Premium Article
Get Full Access for Ksh299/Week.
Fact-first reporting that puts you at the heart of the newsroom. Subscribe for full access.
🔥 Flash Sale !
Subscribe now and enjoy 50% off annual plans. Offer ends in…