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The Standard Group Plc is a multi-media organization with investments in media
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FIFA is expanding its Club Benefits Programme (CBP) for the 2026 FIFA World Cup, aiming to recognise and reward a larger share of clubs than ever before for releasing players to represent their nations.
The updated framework, outlined in a renewed memorandum of understanding between FIFA and the European Club Association (ECA) in March 2023, commits a record USD 355 million (Sh 45 billion) to club football in connection with the World Cup qualifiers and the finals.
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