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The Standard Group Plc is a multi-media organization with investments in media
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digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
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The Kenya Phygital team is ready to fly the national flag high at the "Phygital Contenders: Abu Dhabi - Football" tournament, set to take place from July 25 to 29 at the Abu Dhabi National Exhibition Centre (ADNEC).
This will be Kenya's debut in a global Phygital football event, and the team is eager to make a strong impression. Phygital is a new sport that mixes traditional physical football with virtual gaming, creating an exciting hybrid experience.
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