The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
The prices of private brands tend to be less than those of nationally recognized brand goods. [iStockphoto]
A growing number of Kenyans are self-identifying as 'bargain hunters', signaling changing attitudes towards shopping and thriftiness.
People are no longer afraid to be called cheap against the background of stubborn inflation rates, and many actively enjoy looking for ways to save money.
Get Full Access for Ksh299/Week.
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.