×
App Icon
The Standard e-Paper
Kenya's Bold Newspaper
★★★★ - on Play Store
Download Now

'Quiet luxury': No flash, no logos, but big-time style

Vocalize Pre-Player Loader

Audio By Vocalize

No flash, no logos but big-time style (Photo: iStock)

They're the biggest of brands. But with no logos. And that's the whole point.

Call it stealth wealth, or quiet luxury. For the rich and those who aspire, logo-free fashion with outsized price tags is having a moment - at least among people who can spend in the face of higher inflation and a volatile economy.

Premium Article

Get Full Access for Ksh299/Week.

Fact-first reporting that puts you at the heart of the newsroom. Subscribe for full access.
Continue Reading  →
What you get
  • Unlimited access to all premium content
  • Ad-free browsing experience
  • Mobile-optimised reading
  • Weekly newsletters & digests
Pay via
M - PESA
VISA
Airtel Money
Secure Payments Kenya's most trusted newsroom since 1902
Sports
Mombasa Super Cup targets new talent with Sh1 million prize
Football
Kenya lose to Germany on penalties in schools World Cup semis
Athletics
Peres Jepchirchir provisionally suspended for doping
Football
Kenyan girls face off with Chinese Taipei in ISF World Cup quarters