On September 16, 2018, Kenyan marathoner Eliud Kipchoge took the 'INEOS 1:59 Challenge' head-on in Vienna, Austria to become the first person to run a marathon in under two hours. Hailed for beating the clock by over a minute, Kipchoge’s ‘No Human Is Limited’ feat against the world record of 2:01:39 was viewed by some as the hallmark of human endurance that will stand for ages.
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