×
App Icon
The Standard e-Paper
Join Thousands of Readers
★★★★ - on Play Store
Download Now

Eva Muraya: How brands can use data to attract female consumers

Vocalize Pre-Player Loader

Audio By Vocalize

Chief Executive BSD Group Eva Muraya. [David Gichuru, Standard]

It is no secret that doing business as a woman is challenging. Access to credit without collateral is also a major setback.

In 2015, 61.8 per cent of women-owned businesses were unlicensed, and about 80 per cent of women were concentrated in informal trading. This is according to a 2020 economic report on creating an enabling environment for inclusive growth in Kenya.

Get Full Access for Ksh299/Week.
Fact‑first reporting that puts you at the heart of the newsroom. Subscribe for full access.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in
By AFP 3 hrs ago
Sports
Guardiola says Premier League teams must adapt to set-piece threat
Athletics
Faith Kipyegon nominated for 2026 Laureus World Sportswoman of the Year Award
Sports
School Games: Kisumu Day, Nyabondo eye hockey and rugby titles
Sports
Strathmore Blades in perfect start in league title battle