×
App Icon
The Standard e-Paper
Truth Without Fear
★★★★ - on Play Store
Download Now

Eva Muraya: How brands can use data to attract female consumers

Chief Executive BSD Group Eva Muraya. [David Gichuru, Standard]

It is no secret that doing business as a woman is challenging. Access to credit without collateral is also a major setback.

In 2015, 61.8 per cent of women-owned businesses were unlicensed, and about 80 per cent of women were concentrated in informal trading. This is according to a 2020 economic report on creating an enabling environment for inclusive growth in Kenya.

Get Full Access for Ksh299/Week
Bold Reporting Takes Time, Courage and Investment. Stand With Us.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in
Sports
Juniors put up good show at Nyali and Windsor clubs
Rugby
What Kenya must do to return to HSBC World Rugby SVNS Series
Sports
Joyce Wanjiru: This is the reason why I joined the paid ranks
Golf
Joyce Wanjiru: New kid on the block explains why she joined paid ranks