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The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
When you reach out to someone - a customer or a business partner - you want to open them up to you. This makes them more porous and receptive to your ideas.
And when you want to make your customers more porous to your business offering, the question is, how do you do it?
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