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The Standard e-Paper
Kenya's Bold Newspaper
The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
Pricing is one of the best ways to drive cash. One of the reasons we get pricing wrong is that we fail to understand that we are selling to people. This is even for those selling business-to-business.
You are not selling to a company but rather to a person selling a person. And one of the things we know is people are not logical; they are psychological.
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