Gor Mahia FC Chairman Ambrose Rachier, Jared Obonyo alias Jaro Soja (right), Alicia Bakers Limited Director Beatrice Ochieng (centre) and Chairman of the Commission on Administrative Justice Otiende Amollo (left) during the launch of K'ogalo bread by Gor Mahia FC in partnership with Alicia Bakery Limited.PHOTO DAVID NJAAGA/STANDARD}

Forget fish, Gor Mahia football club is now eating bread (tongue in cheek).

The club has partnered with Alicia Bakers and Confectioners Limited to unveil a new brand of bread, which becomes its sponsor.

“Gor Mahia, boasting a rich history, has strode the football scenes in Africa like a colossus. Despite the rich history and trophies, Gor Mahia has been unable to harness its full potential. Lack of stable sponsorship has ensured that Gor Mahia has been incapable of holding onto its best players and technical staff over the years. Alicia Bakers has come in to fill this gap and we are happy for that,” read a statement from the club.

“This sponsorship will ensure that Gor Mahia retain talented players and attract the best players, and in the process create jobs for the youth. For every branded bread we sell, the club will have make some cash,” said Aggrey Nyandong', the MD.

By AFP 9 hrs ago
Football
What England must resolve to avoid covering face in shame
Football
Emerging Stars gear up for 2024 COSAFA Cup
Unique Sports
Why Kenya will have a lean team in Paris Olympics
Rugby
Missed Olympic dream highlights urgent need for revamping Kenyan women's rugby