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Kenyan retailers ready to pounce as Ethiopia to open up market

Men carry chickens home after buying them at Sholla Market, the day before the Ethiopian New Year, in Addis Ababa, Ethiopia Saturday, Sept 10, 2022. [AP Photo]

Kenyan companies are buzzing with excitement after Ethiopia announced plans to further open its retail and wholesale trade market to foreign investors.

This move by Ethiopia represents a golden opportunity for Kenyan firms looking to expand in the region, experts say.

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