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Kenyan retailers ready to pounce as Ethiopia to open up market

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Men carry chickens home after buying them at Sholla Market, the day before the Ethiopian New Year, in Addis Ababa, Ethiopia Saturday, Sept 10, 2022. [AP Photo]

Kenyan companies are buzzing with excitement after Ethiopia announced plans to further open its retail and wholesale trade market to foreign investors.

This move by Ethiopia represents a golden opportunity for Kenyan firms looking to expand in the region, experts say.

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