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Kenya's athletics stars pumped billions into the economy in 2025

Beatrice Chebet and Faith Kipyegon celebrate after winning gold and silver medals in the 5000m final at the World Athletics Championships Tokyo 2025 on September 20. [AFP] 

The country’s athletics stars did not only chase glory and podium positions. From their exploits, they pumped billions into the Kenyan economy.

Major global events in track, field and the roads earned athletes honours and a special place in history but in the process, they became richer.

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