The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a leading multi-media house in Kenya with a key influence in matters of national and international interest.

Standard Group Plc HQ Office,
The Standard Group Center,Mombasa Road.
P.O Box 30080-00100,Nairobi, Kenya.
Telephone number: 0203222111, 0719012111
Email: [email protected]

NEWS & CURRENT AFFAIRS

Digital News

Boost for NOC-K and Kenyan athletes after IOC-TCL partnership

Athletics

By Washington Onyango | Feb 24, 2025

Audio By Vocalize

**Athletes from Kenya's delegation wave flags as they sail on a boat along the river Seine during the opening ceremony of the Paris 2024 Olympic Games in Paris on July 26, 2024**.[AFP]

The International Olympic Committee's (IOC) partnership with global technology giant TCL is set to be a major boost for the National Olympic Committee of Kenya (NOC-K), ensuring increased funding and enhanced support for Kenyan athletes as they prepare for international competitions.

With the agreement guaranteeing revenue redistribution to National Olympic Committees (NOCs) worldwide, NOC-K will benefit significantly from financial backing that will aid in athlete development, training facilities, and international participation.

Premium Article