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The Standard Group Plc is a multi-media organization with investments in media
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The International Olympic Committee's (IOC) partnership with global technology giant TCL is set to be a major boost for the National Olympic Committee of Kenya (NOC-K), ensuring increased funding and enhanced support for Kenyan athletes as they prepare for international competitions.
With the agreement guaranteeing revenue redistribution to National Olympic Committees (NOCs) worldwide, NOC-K will benefit significantly from financial backing that will aid in athlete development, training facilities, and international participation.
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