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The Standard Group Plc is a multi-media organization with investments in media
platforms spanning newspaper print operations, television, radio broadcasting,
digital and online services. The Standard Group is recognized as a leading
multi-media house in Kenya with a key influence in matters of national and
international interest.
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In 2013, Martin Nielsen, together with some friends among them Francis Amisi popularly known as Frasha - a member of Kenyan music trio P-Unit - partnered to form Mdundo, a music distribution platform.
The now decade-old business boasts of having over 100,000 musicians with accounts on the platform. Kenya alone has over 20,000 musicians on the platform.
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