KRU, Menzies Aviation enter into partnership

Kenya Rugby Union, ChildFund Rugby, and Menzies Aviation officials pose for a group photo in Nairobi on July 1, 2025. [KRU Media]

Kenya Rugby Union (KRU) has unveiled its new grassroots initiative, Pass It Back, an innovative programme designed to combine non-contact rugby with essential life skills training for young people aged 11 to 16 years.

The partnership jointly spearheaded by KRU, ChildFund Rugby, and Menzies Aviation brings in sponsorship worth over Sh11,634,300 (USD 90,000) that will be spread out within the next two years.