The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Football - Women's World Cup - Group F - United States v Thailand - Stade Auguste-Delaune, Reims, France - June 11, 2019. Alex Morgan of the U.S. celebrates scoring their twelfth goal with Megan Rapinoe. [REUTERS/Christian Hartmann/File Photo]
Broadcasting rights represent a significant growth area for women's soccer, with broadcast income currently accounting for an average of just 6% of clubs' total revenue, world governing body FIFA said in a report published on Wednesday.
The report analyses the women's football landscape through survey results from 30 leagues and 282 clubs in six key areas: sporting, governance, finance, fan engagement, players and COVID-19.
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