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Kenya will continue leveraging on top local and global sporting events and personalities to market Kenya as a preferred tourism destination in the continent; even as the global tourism industry cautiously reopens in the face of the COVID-19 challenge.
Speaking ahead of Eliud Kipchoge’s trip to Maasai Mara Saturday to witness the Wildebeest Migration, Kenya Tourism Board CEO Betty Radier said that the Board is actively exploring additional marketing options for the destination with sports tourism featuring prominently among the available avenues.
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