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Lionel Messi got embroiled in a spat with the Barca's technical secretary Eric Abidal [COURTESY]
Barcelona have denied trying to boost the image of club president Josep Maria Bartomeu by hiring a company that criticised current and former players, including Lionel Messi, on social media.
According to Spanish radio station Cadena Ser Cataluna, the PR company I3 Ventures was contracted by Barca and oversaw "dozens" of accounts attacking the likes of Messi, Gerard Pique, Xavi Hernandez, Pep Guardiola and Carles Puyol on Facebook and Twitter.
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