Seven reasons why Eliud Kipchoge’s feat in Vienna will NOT be recognised as World Record

Kenya's Eliud Kipchoge celebrates with his wife Grace Sugutt after Kipchoge busted the mythical two-hour barrier for the marathon during the "Ineos 1:59 Challenge: Sub-Two Marathon Attempt" on October 12, 2019, in Vienna. - With a timing of 1hr 59min 40.2sec, the Olympic champion became the first ever to run a marathon in under two hours. [Photo by HERBERT NEUBAUER / APA / AFP]

Kenya’s most-daring son Eliud Kipchoge has cemented his name in the history books, completing a 42-kilometre marathon in 1:59:40 at the INEOS 1:59 Challenge on Saturday, October 12 in Vienna, Austria.

Kipchoge’s historic INEOS feat, however, won't be recognised as an official World Record!