Facebook, Amazon now focus on live streaming sports content

[Photo: Courtesy]

Facebook is known as a hub for social interactions and entertainment. Amazon on the other hand is synonymous with giving its users shopping options where they can purchase goods from the tap of a button on their phones. But this state of affairs may soon change owing to the luxurious popularity that these technology companies enjoy.

CNBC reports that according to a statement issued by the head of technology research with the GBH Insights Daniel Ives, the next 12 to 18 months will be crucial as popular tech-oriented companies will easily land sports rights.

Ives said that going by the trends, companies giving sporting rights will have no excuse but to allow such companies to provide games for their users.

“We note in 2021, the year when the NFL, MLB and NHL media rights deals mostly end, will be the first major opportunity for Amazon, Facebook and other major tech streaming platforms to potentially bid on some of these rights versus the likes of traditional entrenched media/cable players," he said, as CNBC reveals.

He attributed this possibility to a new strategic shift, where Facebook and Amazon have recently increased budgetary allocation for video streaming. This statement is supported by a report from the Wall Street Journal indicating that Facebook has allocated Shs 100 Bilion ($1Bilion) this year for developing video streaming platforms. The same report asserts that Amazon has allocated Shs 500 Bilion ($5Bilion) for similar purpose.

Stay updated with the latest sports news. Text the word 'SPORTS' to 22840 and receive local and international sports news as it happens.

The analysts like Ives argue that tech companies will likely benefit from the situation that most contracts will be running out allowing the likes of Facebook and Amazon to pounce on such opportunities.

Ives notes:

“We will be watching this sports content battle closely over the coming year, as well as the engagement from the Facebook MLB endeavor, as it could be a sign of things to come with streaming platforms playing a bigger role in global professional sports broadcasting rights in the years ahead and potentially shaking up this market, while adding a major notch on the content belts of Amazon, Facebook and other new tech entrants to this arena.”

Facebook is has already started streaming 25 Major League Baseball games and this trend could spread to other sports. Amazon too has not been left on the pew. It is already streaming the Thursday night NFL Football games.




Next Story
Schools: Unbeaten seven-time national champions focus on East Africa title

National rugby 15s champions Kakamega High School launch their quest for a ticket to this year’s national secondary schools Term One Games when the We

Women football: Nyamira Starlets make impressive comeback

Cash-strapped Nyamira Starlets made a comeback with a 7-0 win over Chriso Eldoret Women, in a second Division One women match played at their Sironga

Stars could move home to Uganda: Company contracted to plant grass at Kasarani and Nyayo Stadium leave country

...contractor which was awarded tender to plant grass packed their bags two weeks ago because of

Football: Wananchi wins Standard Trophy

Wananchi Group were on Saturday crowned the winners of the Standard Chartered Trophy “Road to Anfield”2018 after beating last year’s runners up Letshe

Chelsea star fumes after being left out of Spain squad

Alonso has therefore lifted the lid on how Morata has been saddened by the snub despite having shown his return to form by netting against Leicester.

More Stories
YES! YES! YES! Daniel Bryan medically cleared to return to WWE

YES! YES! YES! SmackDown Live General Manager Daniel Bryan has been medically cleared to return to the ring, WWE officials confirmed Tuesday.

Lewis Hamilton to become highest-earning British sportsperson of all time by penning HUGE Mercedes deal

Lewis Hamilton is set to become the highest-earning British sportsperson of all time by penning an incredible new deal at Mercedes.

Schools: Maseno eye three slots at the schools national games

Maseno School will settle for nothing less than a place at next month’s Kenya Secondary Schools Sports Association National Term One Games in Embu.

Hamilton wants fast start to F1 season eyes history making

Lewis Hamilton will try to lay down a marker in this week's season-opening Australian Grand Prix as he sets his sights on beating Sebastian Vettel.

Why PAOK FC owner who invaded pitch with a gun is ‘untouchable’

In Greece's neglected northern metropolis,Ivan Savvidis is feted as the man who has saved many of the top enterprises in the Greek north from ruin

Swimming: Lwak Girls' Kowido wins three titles

Lwak Girl’s Nicole Kowido was the swimmer to beat as she dominated the Nyanza Region secondary schools gala at the Aga Khan Academy Gymnasium, where s

Schools: The eight-time national champions seek to return to winning ways

Former handball champions on a mission to reclaim lost glory.

Schools: Kisumu Day seek clean medal sweep

East Africa Secondary Schools boys' hockey champions Kisumu Day are seeking a clean sweep this year.

Gaming: Sportpesa feted for good tax record

SportPesa has received a top taxpayer honour for the third year in a row in recognition of its contribution to the economy.

KSE takes swimming to grassroots level by launching the Eastland swimming club

Kenya Swimming Enterprise (KSE) launched the Eastland swimming club at Rabai road primary school, in Nairobi on Saturday morning during an annual gala