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Marketing burden, broken promises cost Kenya: Television rights  Broadcaster's exit from Kenya and Nigeria to hit pockets hard

AFC Leopards fans suround Supersport crew as they celebrates after being crown 2013 GOtv Champion at Nyayo National Stadium on 17/11/13. PHOTO:BONIFACE OKENDO

South Africa-based pay television giant SuperSport’s decision to pull the plug on airing Kenyan and Nigerian premier leagues over ‘breach of contract’ within three weeks of each other this month is the steep price footballing bodies have had to pay for failing to meet their marketing obligations.

The stunning but not entirely unexpected decision to wind down operations in Kenyan and Nigeria has thrown a cat among the pigeons as far as the future of domestic club football is concerned.

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