How Kenyan parents are now shockingly hooking up their kids with sponsors

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A ‘sponsor’ is just another name for a sugar daddy. These financially endowed men who spoil young girls in exchange for a ‘nice time,’ have always been there. So, why the sudden craze about sponsors now? Sponsors, also called ‘private developers’ or ‘blessers,’ could also be women, previously going by the moniker, sugar mummy.

The need for sponsors nails American psychologist Abraham Maslow’s ‘theory of unmet human needs’ on the head. These needs go beyond basic needs such as food, shelter and clothing, hence the ‘sponsor.’