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Kenyans have not taken kindly to the latest Always Kenya promotional campaign. Women have called out the big sanitary product for ignoring their concerns about the poor quality of sanitary pads. This was after the company sponsored a bunch of influencers to a luxurious weekend as part of the launch of their new brand of pads, Always Ultra Soft. Using the #FeelTheComfortAlways hashtag, the brand used influencers to push the new product as well as the Always Girl Talk sessions which was also being introduced.
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