×
The Standard e-Paper
Informed Minds Prefer The Standard
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
When 10-year-old Alvin Odera gets home from school, his mother expects him to finish homework before watching TV. However, Alvin usually has other plans. He grabs his tablet, logs onto YouTube, and quickly drifts into a world of gamers, vloggers, and funny skits.
By the time his mother checks in, Alvin is repeating phrases from a stranger he calls his “favourite auntie” — a 23-year-old content creator whom his mother has never heard of.
Subscribe to our newsletter and stay updated on the latest developments and special offers!
join