Exploit growing interest in local tourism

Local Maasai women displaying their wares near the Sekenani gate in Masai Mara Game Reserve. [Robertert Kiplagat,Standard]

The creation of county level governments has provided many opportunities for tailor-made solutions for the socio economic challenges facing different communities. Opportunities for revenue generation also abound at the local community levels if county governments are innovative in their investment plans.

One of the industries that have huge potential to generate revenue while offering job opportunities for local community members is tourism. The industry has strong linkages with other sectors of the economy including agriculture, wildlife, manufacturing, banking, handcrafts, entertainment and hospitality among others. This gives the sector the potential to transform the social and economic facets of local communities.