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The psychology behind some business actions…

The Garden City mall along Thika superhighway has a pedestrian gate. It’s directly opposite the newly built overpass across the superhighway. One would have thought such a mall and all its elegance does not need such a gate. The pedestrian gate might appear small, but it reflects the mall designers deep understanding of the Kenyan mind. It’s a mistake lots of businesses make, focusing on the moneyed, who are too few though influential. 

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