Step aside, Instagram and Facebook! There's a fresh social media sensation taking center stage and winning over the hearts of the new generation in Kenya.
According to a recent report from the Reuters Institute, Kenya has emerged as the global leader in TikTok usage. This app, born in 2016, has found its true home in Kenya, with a remarkable 54% of Kenyans utilizing it for diverse purposes, including content creation and sharing videos from their favorite creators.