Kenya earns Sh163.6 billion from tourism in 2019
By Fredrick Obura
| January 10th 2020
Kenya has reported a 3.9 per cent increase in tourism earnings last year to Sh163.6 b from Sh157.4 billion recorded in 2018, sector report shows.
The report released on Friday by Tourism CS Najib Balala indicates that 2.05 million tourists visited the country during the same period.
USA, Uganda, Tanzania, the United Kingdom, India, China, Germany France, Italy and South Africa are the top ten source of tourists.
According to the report entry through Jomo Kenyatta International Airport and Moi International Airport, registered a substantial growth of 6.07 per cent and 8.56 per cent respectively compared with the overall growth of 1.167 per cent.
The other entry points registered a decline most significantly the land borders at -12.69 per cent.
“This is an indication that air connectivity will continue to be a major driver for the growth of international arrivals.”
The drivers of tourism growth in 2019 include global online consumer campaigns on Google, online travel agencies such as Travel Zoo, on Aljazeera and CNN online and continuous digital consumer advertising campaigns on Expedia and Tripadvisor and social media and Google search.
During the same period, the country also experienced political stability and sustained investment in security by the government.
Kenya has a variety of products, from beach holidays at the coast to Safaris in the Maasai Mara wildlife reserve, but it attracts fewer visitors than African competitors like South Africa due to frequent political upheavals and insurgent attacks.
Between 2012 and 2015, visitor numbers and tourism earnings fell after a spate of attacks claimed by Somalia’s al Qaeda-linked al Shabaab, which wants Nairobi to pull its troops out of Somalia.
Arsenal's Arteta 'not expecting big things' in transfer windowAfter investing heavily in the close-season to secure the likes of Nicolas Pepe, Kieran Tierney, David Luiz and Gabriel Martinelli, British media repo
Restoring Nairobi’s iconic librariesBook Bunk is turning public libraries into what they call ‘Palaces for The People' while introducing technology in every aspect.
Use of police officers to enforce child custody orders declared illegal
By Daniel Chege
- PNU vows to back Raila, form coalition with ODM
By Samson Wire
- Eyes on Navy as Kenya takes tough stance on Somalia
- Grand reception for Raila as he storms Ruto’s Eldoret backyard
- Raila feted for championing unity, development
- Family pays tribute to businessman found dead in park