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Kenyan media battle for audiences in the coverage of the 2022 general election

The Standard Media Group's KTN setup ahead of live coverage of the 2022 General elections on August 08, 2022. [Stafford Ondego, Standard]

It is all systems go for media houses in Kenya as we prepare to cover the 2022 general election. After months of planning and intense preparation, the battle is now about who delivers factual, and accurate information in real-time, in formats that audiences can easily consume.

According to the Ipsos Kenya Media Establishment Survey 2022, broadcast media - radio and TV - are the top two platforms when it comes to media consumption in the country. Radio has a total audience of 27.3 million, TV 25.5 million, the internet 16.1 million and print has 6.2 million.

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