×
The Standard e-Paper
Join Thousands Daily
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
By XN Iraki
Economists love equations and models. They often avoid soft issues that are hard to fit into their models and equations. Yet, it is such issues that occupy our time, energy and minds. Such issues include love, anger and motivation. To give credit where it is due, some economists have embraced such soft issues and spawned a new branch of economics-behavioural economics-which borrows a lot from psychology.
Subscribe to our newsletter and stay updated on the latest developments and special offers!
join