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KTN to screen Power Golf on Thursdays

By | April 22nd 2012 at 00:00:00 GMT +0300

By James Waindi

Information Minister Samuel Poghisio has asked television stations to dedicate 40 per cent of airtime to local productions.

Poghisio was speaking on Friday when he launched Power Golf TV at the Royal Nairobi Golf Club.

Samuel Poghisio receives Power Golf TV show running order from former chairman of Professional Golfers of Kenya Charan Tethy. [Photo: Courtesy]

"We are soon going digital and one of our demands would be for the local channels to dedicate at least 40 per cent to local content. That is the only way we can develop sports. This is a commendable move. We are encouraging more companies to start producing local content rather than relying on foreign programming," said Poghisio.

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"Golf can be used to market the country outside and this programme would help in developing the sport as it teaches people the rules and how to play the discipline."

The programme is an initiative of Professional Golfers of Kenya (PGK) a local marketing communications company, Thinktank Marketing and Kenya Television Network (KTN). KTN will be airing it every Thursday.

It will be featuring Kenyan professional and amateur golfers, lady golfers, juniors, equipment, simulated golf clinics, and profile golf courses in East Africa from May 31.

Speaking at the function, Thinktank Marketing managing director Robert Ndwiga said the show was aimed at showcasing golf as a game and leisure activity.

"More and more people are taking up golf, and thus the need for a specific production for golfers" he said.

Immediate former chairman of the PGK Charan Tethy, who presided over the event, lauded the move saying it will encourage the golf professionals as well as popularize the game.

"We are very proud to be associated with this initiative. As PGK, we have been waiting for an opportunity where the Professionals and even amateurs can enjoy the limelight and this for us came at the right time," he said.

The producers of the show indicated that they would be relying on sponsors to support the transmission and production of the 25-minute programme through exclusive advertising spots on air.

"We are very happy to launch this milestone opportunity for golfers and we would like to offer a unique and customized opportunity to bring brands to live through this programme. The show will take viewers on a journey where the greens meet the fairways" announced Ndwiga.

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