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To spur economy, sports should join the ‘Big Four’

From left: Tourism Cabinet Secretary Najib Balala, Coca Cola Country Manager Satyajit Ram and Sports CS Richard Achesa unveils the 2018 world cup trophy at the Jomo Kenyatta International Airport in Nairobi on February 26, 2018. [Jonah Onyango, Standard]

Next month, the world will be glued to TV screens watching the World Cup in Russia.

It is a great venue in that it has the same time zone as Nairobi, unlike Brazil or Korea that made us wake up at ungodly hours.

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