The Meetings Incentive Conference Exhibitions (MICE) can contribute significantly to development of tourism destination, experts say. Already, Nairobi, Naivasha and some coastal tourism circuit facilities are reaping from MICE, a special niche of group tourism dedicated to planning, booking and facilitating conferences, seminars and other events.
Interim Secretary of the Tourism Professionals Association Sam Ikwaye told Weekend Business that at the Kenyan Coast, besides the NGOs and corporate, the government remains the biggest client for this business. So much that the recent directives on NGOs and their involvements in Kenya has a potential to affect business.