Fairtrade Africa in deal to promote coffee drinking culture

Small cup of cappuccino with coffee beans and heart shaped milk foam, top view isolated on white background

Fairtrade Africa and coffee house chain ArtCaffe have entered into a deal to promote uptake of premium-blended coffee among Kenyans.

The two firms said in a statement yesterday the campaign dubbed #coffeewithdignity will enable coffee lovers to buy the export coffee blend from Artcaffé at an affordable price.

 The initiative is also expected to fetch farmers a fair price and a sustainable source of income for their beans.