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Origin of the pink ribbon

October is the breast cancer awareness month and many people will adorn pink ribbons to raise awareness. What many, even the wearers don't know is that there is a deeper meaning and history attached to the pink ribbon, writes NJOKI CHEGE

It all began in 1990 when one woman in the US, 68-year-old Charlotte Haley, was traumatised to discover that her daughter, grandmother and sister were all diagnosed with breast cancer.

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