The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Tourists taste local drink 'Madafu' on arrival at Moi International Airport. [Omondi Onyango,Standard]
Tourism is a powerful vehicle for economic growth and job creation.
The World Travel and Tourism Council (WTTC) estimates that tourism is, directly and indirectly, responsible for one in ten jobs (330 million) and 10.3 per cent of the world’s Gross Domestic Product (GDP).
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