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The Standard e-Paper
Smart Minds Choose Us
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The dictionary defines hype as “the promotion or publicising of a product or idea intensively, often exaggerating its benefits.”
Students of business are often taught that whereas it may get them desired sales and marketing outcomes, one must never be taken in by their own hype. Yet this is a lesson that seems lost on Kenya’s ruling elite.
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