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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
While agriculture is the economic activity that contributes the most to Kenya's GDP, a majority of Kenyans have yet to embrace mechanisation. There is also almost zero use of irrigation, with a majority of farmers relying solely on the rains and farming done on less than an acre of land.
As such, the country offers a huge potential market for manufacturers of agricultural machines.
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